Marketing Assignment Example | Topics and Well Written Essays - 750 words - 8

Marketing - Assignment ExampleTo select the best place to market its products apple should treat porters industry forces between china and Mexico.A lot has been said about the competition between Mexico and China as potential markets for electronic products. The two countries have little in ordinary in terms of culture, social aspects, and political front, but when it comes to business, they have so numerous similarities. Some many institutions have continued to trust the two economic engines more than the rest of the world markets because of their higher crop rate. In terms of overall potential buying power, China stands a better chance than Mexico overdue to its larger population than the later. The Chinese population is more than six times that of Mexico, thus making the state a good market destination. However, Bob and Luis (par. 9-12) highlighted that the buying potential power in Mexico is larger than that in China since Mexicos GDP per capita is approximately six time s higher than that of China standing at $7,467 while that of china is $1,240.The threat of substitutes of electronics and softw atomic number 18 is important for Apple Inc when marketing its products either in China or in Mexico. China has one disadvantage because it is a potential market for Apples substitute products and people in China would rather go for a similar product playacting similar function at a lower price than buying an expensive one. This means that apple would be forced to sell its products at lower prices China to overcome its competitors products and hence low revenues as suggested by Baidu (13-14). Meanwhile, Mexico would be a great market destination for Apples products since there are few players in the market and the availability of substitute products is low. Thus, the probability of Apple earning better returns in Mexico than in China is high and it is easier to monopolize the